Michael Jackson Estate to launch #HonorMJ campaign on June 25th

As the anniversary of Michael’s death creeps closer, the Official Online Team of The Michael Jackson Estate™ issued a statement which you can read below.  Since The Estate never really focuses on Michael’s death but rather wants to celebrate his life, there will be no  Estate organized event either.

But because 2019 marks the 10 year anniversary, The Estate plans to launch an online campaign to honor Michael by making a difference in the lives of others.

The MJ Online Team did not give much detail yet but promised to share more info about the campaign on June 4th on Michael’s social media pages.

Hello MJFam,

As you all know, it is the Estate’s tradition to acknowledge the date of Michael’s passing each year, but not draw too much attention to it as they wish to celebrate Michael’s life, and not dwell on his death. This is also why there is always an Estate organized event on Michael’s birthday for the fans to gather and celebrate and the recognition of the anniversary of his passing remains muted.

We know this year feels more significant, however, as it has shockingly been an entire decade since we lost Michael Jackson. As the 10-year anniversary of Michael’s passing nears, the Estate feels that there is no better way to remember and honor Michael than to pay tribute to his lifelong commitment to helping others and caring for the planet we all share. So the Estate has decided to launch the #HonorMJ campaign which will be announced on Michael’s social media pages on June 4. This is not a fund raising campaign – it’s about how each of us can make a difference in the life of another human being – whether it is someone we know personally or not. While the Estate will offer some examples of things that can be done, it is up to each of you to do what feels right for you as a way of helping make the world better. It can be anything you want it to be that you think reflects Michael’s message. The list of possibilities is endless.

Details for the campaign will be posted as the Spotlight Story on the home page of on June 4, with the simple instructions on how to participate.

We look forward to seeing your images and seeing how each of you choose to honor Michael’s humanitarian legacy. Keep Michaeling.

MJOnline The Official Online Team of The Michael Jackson Estate™

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